We ultimately saw more customers return, with a 65% increase in daily active users nearly overnight.They spent more time in the app: session time increased 70%.Customers used the app more frequently: the number of sessions more than doubled!.It is more ergonomical as it is easier to reach the bottom than the top of a mobile phone (look at illustrations). It drives more user engagement, according to the studies outlined here Users can concentrate more on the core features of the app because they're explicitly available Specificity of notifications is low, see the images below for explanation: vs Notifications about different activities cannot be shown all at once They're not explicit and the user have to make an action to discover that the certain activity is available.Įven if you know that a certain action is available you need to tap on the hamburger menu first and then tap on the action while the bottom navigation you can select an action with only 1 tap. The available actions of the app are hidden behind the hamburger menu. Yes, Hamburger navigation save a lot of valuable screen space but: Problems with Hamburger menu:
Watch a video of Luke Wreblowski explaining why most of the Google apps are replacing the hamburger menu with bottom navigation. It turns out that the bottom navigation menu was creating more user engagement for Facebook compared to hamburger menu. Lately, there has been a good amount of research about mobile navigation. I know that I don't specifically answer your question but decided share the latest research about hamburger menus and a possible alternative. Replace hamburger menu with bottom navigation menu
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